ENLARGED ADVISORY BOARD MEETING FROM NART  

The NART Insurance and Reinsurance Brokering INC. traditional Advisory Board meeting which celebrated its eleventh year this year, was held in Ritz Carlton, İstanbul on 29 March 2011 within the frame of “Economic and Political Power of Social Media”. Prominent domestic and foreign executives of the business world met up under the presidency of Estimable Yavuz Canevi, Chairman of the Advisory Board of NART Insurance and Reinsurance Brokering.

Moderator of the panel which brought together ;Kadir Has University New Media Department Lecturer Estimable Ismail H. Polat; one of the most important names that comes to mind when social media is mentioned, Overteam Executive Partner Estimable Metin Solmaz and ELIG Common Law Office partner Estimable Lawyer Gönenç Gürkaynak who performs the legal work of Google and many other important brands in Turkey, was Yavuz Canevi, Chairman of the Advisory Board of NART Insurance and Reinsurance Brokering.

The meeting was launched with a closer examination of the insurance sector in the world and in Turkey by Estimable Lutz Christian Bauer-General Manager of ZURICH Insurance, development of the insurance sector and expectations on the next process were reviewed with a global point of view. Estimable Bauer also shared the corporate structure of ZURICH Insurance and his new era plans in Turkey with the attendants.

Chairman of the Executive Board of NART Insurance and Reinsurance Brokering Estimable Levent Nart, reviewed the developments in Turkey and global insurance market. He stated that price meltdown in the elementary branches, capacity increase and developments in supply and demand equilibrium in customers’ favor in the world markets cause prices reach the 2002 levels and the sector forges ahead to technical damage. Besides, Estimable Nart who highlighted that the troubles which decrease in interests brought along with, cause insurance companies to carry on with less profits, evaluated the consequences of the disasters the world experienced lately in terms of world insurance market. After all evaluations, he handled the innovations they bought to the sector as NART Insurance and Reinsurance Brokering, corporate risk management and added values they provide to the companies as broker.

In the panel where the social media was discussed in detail with its pros and cons, Estimable Yavuz Canevi launched forth by emphasizing the power of the relationship between knowledge and technology. He carried on by explaining the past, present and future of this relationship; We have come to a “I twit, I google, therefore I am” period from “I think; therefore I am”.  If we look at the other side of the coin, whereas twitterazation revolutionizes by coming into our lives, it also brought about an unexpected result. Unfortunately, making decisions is much more difficult than it used to be, yet our brain is under an information bombardment and this situation will increasingly continue in the future.”  In conclusion, he stated that speed getting ahead of accuracy is the most significant negative impact that social media has.

 After defining social media, Kadir Has University New Media Department Lecturer Estimable Ismail H. Polat offered insight into the development of the road to social media and the history of this road up until this point by providing examples. He evaluated the relations people have established in the agriculture, industry and metropol ages and the development of these relations and the characteristics and dynamics of the individual in the social media period. Together with all of these he explained the transition from web 2.0 period to web 3.0, how brands are used up when one advertises in social media just like a newspaper, in brief he explained the positive and negative experiments experienced by the brands as a result of social media usage and management.

Overteam Executive Partner Estimable Metin Solmaz, explained the difficulties met in daily terminology by mentioning the superstitions on the internet. Contrary to what is believed, he noted that internet is not a virtual platform but a real world. He underlined that humanity have leaped into an era in which ideas make money, by explaining in detail the rich of the internet and then he continued " It is not quite possible to make sense of what makes money with conventional business ideas, because mostly the market value of a thing becomes more valuable than its profit in routine dimensions, that is to say when establishing an internet business what we think is generally not what we will earn at the end of the month but how much will our company be worth at the end of the year.”  In conclusion, he explained the areas of social media usage in Turkey, how effectively these areas are being used, and internet conservatism with case studies.

ELIG Common Law Office partner Estimable Lawyer Gönenç Gürkaynak; launched his speech by explaining the relation between internet law and welfare with a striking example. Claiming that no one can know what the internet will be like 10 years from now, Gürkaynak underlined what must be protected by the law, that is to say to accept that we do not know a thing, and the necessity of immediately eliminating the practices related with that—practices which cripple innovation in care of law. He stated that the nations which progress more on this issue, are able to reach the welfare quicker. Highlighting the most popular social media tools of today and intended used of these tools, differences between generations, the necessity of using fundamental notions in solving the issues of law and of freedom of expression being in the core of every single thing in the world of internet law, Gurkaynak ended his speech by emphasizing the need of an internet law in every country and highlighting the importance of education in this context.